![Giant Fuzzy sports balls, larger than life stickers, playful neons, and reflective surfaces. Interactive AR gaming experience to create an engaging consumer journey through the space.](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a0_Nike_Soho_Play-New-Kids_10-27-21_2039.webp)
Nike
Play New Kidvision
Giant Fuzzy sports balls, larger than life stickers, playful neons, and reflective surfaces. Interactive AR gaming experience to create an engaging consumer journey through the space.
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b171f_Nike_Soho_Play-New-Kids_10-27-21_1843.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b171e_Nike_Soho_Play-New-Kids_10-27-21_1908.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b171d_Nike_Soho_Play-New-Kids_10-27-21_1924.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b1697_Nike_Soho_Play-New-Kids_10-27-21_1944.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b1698_Nike_Soho_Play-New-Kids_10-27-21_1950.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b1717_Nike_Soho_Play-New-Kids_10-27-21_1976.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b1718_Nike_Soho_Play-New-Kids_10-27-21_2013.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b1699_Nike_Soho_Play-New-Kids_10-27-21_2031.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b171a_Nike_Soho_Play-New-Kids_10-27-21_2035.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a0_Nike_Soho_Play-New-Kids_10-27-21_2039.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b1719_Nike_Soho_Play-New-Kids_10-27-21_2043.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b171b_Nike_Soho_Play-New-Kids_10-27-21_2057.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b171c_Nike_Soho_Play-New-Kids_10-27-21_2279.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b1696_Nike_Soho_Play-New-Kids_10-27-21_2362b.webp)
No items found.
Nike
Nike
Nike
Nike
Nike
Nike
Responsibilities
Production oversight, Installation/Implementation Oversight, Partner Oversight, Budget oversight.
Collaborative Partners
Nike Design, Nike Brand and Operations Teams
Timeline
10 Weeks
![Giant Fuzzy sports balls, larger than life stickers, playful neons, and reflective surfaces. Interactive AR gaming experience to create an engaging consumer journey through the space.](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b1716_Nike_Soho_Play-New-Kids_10-27-21_2088.webp)
![Giant Fuzzy sports balls, larger than life stickers, playful neons, and reflective surfaces. Interactive AR gaming experience to create an engaging consumer journey through the space.](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b1715_Nike_Soho_Play-New-Kids_10-27-21_2027.webp)