![Chainlink, MDU blocks, custom printed strapping, OSB, and oversized campaign imagery bringing the AF1 story to life in SoHo and the Grove. Consumer engagement In-store tie dying activation.](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a5_Nike_Soho_HO22_FL1_2583.webp)
Nike
Air Force 1 2022
Chainlink, MDU blocks, custom printed strapping, OSB, and oversized campaign imagery bringing the AF1 story to life in SoHo and the Grove. Consumer engagement In-store tie dying activation.
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a7_Nike_Soho_HO22_FL1_2779%202.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16ae_Nike_Soho_HO22_FL1_2771.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a8_Nike_Soho_HO22_FL1_3200%202.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16ac_221105_NIKE5059_The%20Grove%20LBJ_AF1_Edited%20Selects_SN_43.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16ab_221105_NIKE5059_The%20Grove%20LBJ_AF1_Edited%20Selects_SN_46.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a5_Nike_Soho_HO22_FL1_2583.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a6_Nike_Soho_HO22_FL1_3128.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a9_Nike_Soho_HO22_FL1_3254.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16ad_Nike_Soho_HO22_FL1_3406.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16aa_Nike_Soho_HO22_FL4_3472.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a4_Nike_Soho_HO22_FL4_3489.webp)
No items found.
Nike
Nike
Nike
Nike
Nike
Nike
Responsibilities
Production oversight, Installation/Implementation Oversight, Partner Oversight, Budget oversight.
Collaborative Partners
Nike Design, Nike Brand and Operations Teams
Timeline
8 Weeks
![Chainlink, MDU blocks, custom printed strapping, OSB, and oversized campaign imagery bringing the AF1 story to life in SoHo and the Grove. Consumer engagement In-store tie dying activation.](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a2_221105_NIKE5059_The%20Grove%20LBJ_AF1_Edited%20Selects_SN_39.webp)
![Chainlink, MDU blocks, custom printed strapping, OSB, and oversized campaign imagery bringing the AF1 story to life in SoHo and the Grove. Consumer engagement In-store tie dying activation.](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16a3_221105_NIKE5059_The%20Grove%20LBJ_AF1_Edited%20Selects_SN_25.webp)