Chainlink, MDU blocks, custom printed strapping, OSB, and oversized campaign imagery bringing the AF1 story to life in SoHo and the Grove. Consumer engagement In-store tie dying activation.
Nike

Air Force 1 2022

Chainlink, MDU blocks, custom printed strapping, OSB, and oversized campaign imagery bringing the AF1 story to life in SoHo and the Grove. Consumer engagement In-store tie dying activation.
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Responsibilities

Production oversight, Installation/Implementation Oversight, Partner Oversight, Budget oversight.

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Collaborative Partners

Nike Design, Nike Brand and Operations Teams

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‍Timeline‍

8 Weeks

Chainlink, MDU blocks, custom printed strapping, OSB, and oversized campaign imagery bringing the AF1 story to life in SoHo and the Grove. Consumer engagement In-store tie dying activation.
Chainlink, MDU blocks, custom printed strapping, OSB, and oversized campaign imagery bringing the AF1 story to life in SoHo and the Grove. Consumer engagement In-store tie dying activation.
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