![Celebrating Nike’s 50th anniversary in New York through archival storytelling. Digital screens mixed with lit imagery, historic details brought to life through brand DNA and oversized imagery.](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16f4_Copy%20of%20Nike_Soho_50th_SU22_FL1_6176.webp)
Nike
50th Anniversary
Celebrating Nike’s 50th anniversary in New York through archival storytelling. Digital screens mixed with lit imagery, historic details brought to life through brand DNA and oversized imagery.
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16f5_Copy%20of%20Nike_Soho_50th_SU22_FL1_6252.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16ff_Copy%20of%20Chicago_SU22_Nike50th_0012_V3.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16f9_Copy%20of%20Chicago_SU22_Nike50th_9651.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16fb_Copy%20of%20Chicago_SU22_Nike50th_9698_edit.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16fa_Copy%20of%20Nike_Soho_50th_SU22_FL1_6155.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16f4_Copy%20of%20Nike_Soho_50th_SU22_FL1_6176.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16f5_Copy%20of%20Nike_Soho_50th_SU22_FL1_6252.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16fd_Copy%20of%20Nike_Soho_50th_SU22_FL1_6266.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16fc_Copy%20of%20Nike_Soho_50th_SU22_FL1_6355.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16f8_Copy%20of%20Nike_Soho_50th_SU22_FL1_6477.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16fe_Copy%20of%20TheGrove_SU22_Nike50th_9276.webp)
![](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16f7_Copy%20of%20TheGrove_SU22_Nike50th_9326.webp)
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Nike
Nike
Nike
Nike
Nike
Nike
Responsibilities
Production oversight, Installation/Implementation Oversight, Partner Oversight, Budget oversight.
Collaborative Partners
Nike Design, Nike Brand and Operations Teams
Timeline
10 Weeks
![Celebrating Nike’s 50th anniversary in New York through archival storytelling. Digital screens mixed with lit imagery, historic details brought to life through brand DNA and oversized imagery.](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16f6_Copy%20of%20Nike_Soho_50th_SU22_FL1_6409.webp)
![Celebrating Nike’s 50th anniversary in New York through archival storytelling. Digital screens mixed with lit imagery, historic details brought to life through brand DNA and oversized imagery.](https://assets-global.website-files.com/64d3dd9edfb41666c35b15d4/64d3dd9edfb41666c35b16f5_Copy%20of%20Nike_Soho_50th_SU22_FL1_6252.webp)