Celebrating Nike’s 50th anniversary in New York through archival storytelling. Digital screens mixed with lit imagery, historic details brought to life through brand DNA and oversized imagery.
Nike

50th Anniversary

Celebrating Nike’s 50th anniversary in New York through archival storytelling. Digital screens mixed with lit imagery, historic details brought to life through brand DNA and oversized imagery.
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Responsibilities

Production oversight, Installation/Implementation Oversight, Partner Oversight, Budget oversight.

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Collaborative Partners

Nike Design, Nike Brand and Operations Teams

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‍Timeline‍

10 Weeks

Celebrating Nike’s 50th anniversary in New York through archival storytelling. Digital screens mixed with lit imagery, historic details brought to life through brand DNA and oversized imagery.
Celebrating Nike’s 50th anniversary in New York through archival storytelling. Digital screens mixed with lit imagery, historic details brought to life through brand DNA and oversized imagery.
Celebrating Air Max with reflective curtains and other surfaces, transparent OLEDs, dichroics, polycarbonate, neons, and custom TPU upholstery.

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Nike